WAYS TO WORK WITH SYNERGY
Different businesses need different levels of help.
Some founders want highly customized help while they continue to lead growth themselves.
Others need Synergy to take broader executive responsibility for how growth is managed and carried out.
The difference is not how important growth is.
It is how much of the responsibility you need Synergy to take on.
GROWTH ADVISORY
Get hands-on help with the growth work you're still leading.
You are still responsible for growth, but you need more than a playbook, group coaching program, or occasional advice.
We work on your actual business, not a standard curriculum.
What we work on together
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positioning and differentiation
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messaging
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offer development
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go-to-market strategy
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sales story and sales process
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sales coaching, pipeline, and opportunity review
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accountability and follow-through
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growth priorities
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decisions about hiring, outsourcing, and what to build next
We help shape the strategy, messaging, and decisions behind the work.Â
We do not become your production team.
If the work calls for a website, collateral, campaigns, design, content, or other production, those assets are created by your team or outside specialists.
Best fit when:
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you need more individualized help than a group coaching program provides
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your situation does not fit neatly into a standard playbook
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you are still personally leading growth
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you want hands-on help shaping the work, not just feedback on what you create
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you are not yet ready for the scope or investment of Executive Growth Leadership + Execution
You stay in charge of growth, but you stop making the important decisions alone or by trial and error.
GROWTH LEADERSHIP + EXECUTION
Someone takes responsibility for making growth work as a whole.
This is Synergy’s most complete engagement.
Sales. Marketing. New business. Existing-client growth. New offers. Outside partners.
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Each can be working hard and the company can still fall short if nobody is responsible for making all of it add up to the revenue the business needs.
In this engagement, Synergy takes that responsibility.
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We connect the company’s business goals to the way growth actually happens.
That means helping determine:
where revenue should come from
which markets and buyers matter most
how the company should be positioned
what it should sell
where the business should invest more
what people or expertise are missing
how performance should be measured
what needs to change when results are not there
SET DIRECTION
Establish the growth priorities, target markets, positioning, offers, and revenue expectations.
COORDINATE
Connect sales, marketing, relationship development, client expansion, new initiatives, and the people responsible for each.
MEASURE
Track the indicators that show whether the growth model is working.
DECIDE
Determine where to invest more, what to change, what to fix, what to stop, and what to start.
ALIGN
Keep founders, internal teams, salespeople, marketing resources, and outside partners working against the same priorities.
And when something is missing, we don't just tell you to go find it.
If the plan requires expertise the business does not have, we can bring in the right specialists from our existing network and lead their work as part of the same plan.
You do not get another recommendation to implement. You get the capability the plan requires.
You do not have to build the strategy, find the people, coordinate the work, and figure out what changes next on your own.
You get the leadership to decide what needs to happen and the people to make it happen.
ALREADY HAVE THE PEOPLE IN PLACE?
Growth Leadership
Some businesses already have the sales, marketing, agency, and specialist capability they need.
In that case, we do not add more.
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Synergy provides the same executive growth leadership using the people and partners already in place.
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We set direction, connect the work, measure performance, make the necessary decisions, and keep everyone aligned around the same business goals.
Your existing team and partners continue to execute.
Best fit when:
Best fit when the right people are already in place, but someone still needs to lead the whole growth effort.
Which level of support fits where you are now?
Already have the execution in place?
Executive Growth Leadership is available using the people and partners you already have.
Growth Advisory
Executive Growth Leadership + Execution
You need
Hands-on help with work you are still leading
Someone to lead growth and make sure the right work gets done
You lead
Yes
Synergy takes broader responsibility
Execution
You, your team, or outside specialists
Existing team plus specialists Synergy brings in as needed
Best fit
You need customized support
You need leadership plus execution